Thursday, January 18, 2007

beer ape

anyone seen the rolling rock outdoor boards apologizing for the beer ape commercial? i decided to check it out.

i'm offended at how lame this fucking thing was. lame use of traditional media to push a supposedly viral piece of advertising. the only thing viral about this is the feeling like i need to crap after having been exposed to this.

even though i'm utterly repulsed by this sorry attempt at being hip and underground, i had to see what happened when you complained. so they send you this fucking email....


and of course, i had to follow up and see the fucker's blog. now, all i've done is added to the goddamn click-thru rate that some fucking marketing schmuck will surely deem as a success.

for as much as i love my job, i really hate advertising at times.

1 Comments:

At 1:35 AM , Blogger James-H said...

What kind of a name is Ron Stablehorn anyway?

I like that it's qualified pretty transparently that you're going to be advertised to, because you ARE NOT ALLOWED TO HAVE AN OPINION ON THIS SUBJECT UNLESS YOU ARE 21 YEARS OLD.

Last I checked, you didn't need to show someone an ID to complain about their advertising. And they certainly make few attempts to avoid the under 21 crowd with their TV buy, etc.

Fuckers.

Makes me hate Rolling Rock. Like I needed a reason down here in Shiner country.

 

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